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GALLERY

Custom Metal Bending Company

    Objective –
  • Create and launch a new brand and logo for established 20 year old company.

    Target Audience –

  • Existing and prospective customers located primarily in the U.S. Gulf Coast region.

    Implementation –

  • Created several promotional pieces displaying the newly designed logo and contact information. Partnered with a design firm that created the new logo, brochure, business cards, and envelopes. Custom designed a laminated year at a glance calendar that included a personalized letter from the client’s president that was distributed to the target audience. Other items created included sticky note cubes, pens, mouse pads, and hard hat decals. Client’s president reported business doubled after the multifaceted launch.
 

Financial Services Company

    Objective –
  • Largest competitor's automated phone system made it nearly impossible for customers to contact a person in the company
  • Created the theme "We bend over backwards for our customers" promoting easy accessibility

    Target Audience –

  • Banking and financial institution executives

    Implementation –

  • Direct mail campaign using a series of bendable themed figures suggesting that the company bends over backwards were distributed throughout the year
  • Also used to spread the word at trade shows and tabletop conferences all over the country
 

Offshore Drilling Contractor

    Objective –
  • Recognize and celebrate 80th anniversary

    Target Audience –

  • Thousands of employees from roughnecks to the board room

    Implementation –

  • Created 3" die-struck medallion depicting founder, drilling rig, and roughneck on side 1, and anniversary wreath on side 2; (designed on the back of an envelope)
  • Presented to board members, management team and investment community
  • Companion keychain was distributed to employees, accompanied by a short note from the CEO thanking the employees for being the "key to their success"
 

CPA Firm

    Objective –
  • Launch a midsize CPA firm's new logo and brand

    Target Audience –

  • Corporate clients, business community, business partners, prospective clients

    Implementation –

  • Created several useful pieces displaying the newly updated logo to be distributed in order to create and promote brand recognition
 

Automobile Holding Company

    Objective –
  • Communicate significant accomplishments over the past year and the recruiting of primary executives to the management team

    Target Audience –

  • Board of Directors, financial community, and industry leaders

    Implementation –

  • Created 7 piece executive barbeque set packaged in wooden hinged case
  • Included a Texas barbeque book containing history of Texas barbeque and recipes
  • A letter themed "What's cooking at XYZ company?" highlighting the year's accomplishments over the signatures of the management team that pulled this program together
 

International Data Center Services

    Objective –
  • Acknowledge all employees in this rapid-growth company

    Implementation –

  • Created charging stations accompanied by a letter over CEO's signature igniting the company's energy to "charge" forward
 

Construction Trade Association

    Objective –
  • Acknowledge award winning commercial and industrial construction projects

    Target Audience –

  • General contractors and sub-contractors

    Implementation –

  • Created "ICE" awards for this Excellence In Construction tribute
  • The awards were designed to replicate a construction foundation topped with crystal etched with "ice" to symbolize the peak of excellence
 

International Hydraulic Hose Company

    Objective –
  • Promote brand awareness and create a visual to use as a daily working tool

    Target Audience –

  • International customers

    Implementation –

  • Created a custom year-at-a-glance calendar that became a working tool
  • Custom calendar displayed pictures of company sponsored funny car
 

Automobile Holding Company

    Objective –
  • Honor outstanding dealership sales achievements throughout the organization

    Target Audience –

  • Sales management and executives from around the world

    Implementation –

  • Created “The Spirit of Ecstasy” award – a reproduction of an industry icon, the original Rolls Royce hood ornament, in bronze mounted on a solid marble block.
  • Recognition event included a large ice sculpture of the same design, center stage – very impressive and dramatic
 
     

 

   
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